The Six Sins of Greenwashing

Green-wash (green'wash', -wôsh') – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.



Terrachoice - an environmental marketing firm - describes the 6 sins as:
1) Sin of Hidden Trade-off
2) Sin of No Proof
3) Sin of Vagueness
4) Sin of Irrelevance
5) Sin of Fibbing
6) Sin of the Lesser of Two Evils

Increase your Gyaan about the 6 sins ...