
We tried to convey the theme of "being socially aware" in every part of the campaign.
1) The paper used across the campaign was single-side printed paper that is otherwise thrown away or shredded.
2) The posters stuck in the office were made by cut-outs from old newspapers and magazines.
3) The prizes for the competetions were made by NGO's and a part of the total cost was contributed to their cause.
The award winning documentary by Al Gore, An Inconvenient Truth, was also showcased as a part of the event. The "Awareness Quiz" where the participants were divided into two teams turned out to be the major crowd-puller with almost 100% attendance.